ENTERTAINMENT PR FIRM

We Put Nigerian Talent
On the World's Radar

Artist PR, album launches, brand deals and event publicity for Nigeria's most exciting musicians, influencers and entertainment brands.

Our Services →View Our Work
Damola — Lagosian Dreams
Afrowave Fest Lagos 2024
Tiwa B. × Fenty Beauty Nigeria
Kelechi Okafor Press Night
ALBUM LAUNCH
Damola — Lagosian Dreams
14 media features in 3 weeks — debuted #2 on TurnTable Charts
01 / 04
Featured In & Placed Across
Pulse NigeriaAudiomackBBC AfricaThe NativeTurnTable ChartsGuardian NigeriaChannels TVCool FMNotJustOkAfrobeats IntelligencePulse NigeriaAudiomackBBC AfricaThe NativeTurnTable ChartsGuardian NigeriaChannels TVCool FMNotJustOkAfrobeats Intelligence
Behind Every Moment

Nigeria's
Premier
Entertainment
PR Firm.

Cedo Mgbomo works with the artists, influencers, and entertainment brands shaping Nigerian culture — building the kind of visibility that outlasts a single release and turns talent into icons.

"In a market as loud as Nigerian entertainment, the brands that win aren't the loudest — they're the most strategic."

Our story →
Artists Managed
◈
85+
Artists on our roster
Artists Managed
From emerging acts to headline artists across Nigeria and the diaspora.
Media Impressions
◎
500M+
Total impressions generated
Media Impressions
Across Nigerian radio, TV, blogs, social and international press.
Press Placements
◇
1,200+
Media placements secured
Press Placements
Features secured in Pulse, Audiomack, BBC Africa, Guardian NG and more.
Brand Deals
◉
₦800M+
In deals facilitated
Brand Deals
Connecting Nigerian talent with brands that their audiences actually trust.
What We Do

Services That
Move the Needle

From reputation to reach — every service is designed to make your brand impossible to ignore.

01
Core Service

Artist PR & Media Management

Full-spectrum media strategy for musicians and entertainers — from press releases to exclusive interviews that shape public perception.

02
Campaigns

Album & Project Launches

We orchestrate the rollout. Listening parties, press runs, playlist placements, and media blitzes timed to make every drop unmissable.

03
Events

Red Carpet & Event PR

From Lagos to London — we handle event publicity, celebrity seating, press coverage, and the moments that end up on every timeline.

04
Partnerships

Brand Deals & Endorsements

We connect talent with brands that align — negotiating, positioning, and amplifying partnerships that feel authentic and convert.

05
Digital

Social Media & Digital PR

Viral moments don't happen by accident. We build the digital narratives, content strategies, and online presence that keep talent trending.

06
Live Events

Tour & Concert Publicity

Pre-tour buzz, sold-out shows, and post-tour coverage — we handle the full publicity cycle that turns concerts into cultural moments.

Featured Work

Campaigns That
Moved the Culture

View all work →
Afrowave Fest
CONCERT PR

Afrowave Fest Lagos 2024

Full publicity campaign for Lagos's biggest Afrobeats concert of the year — from pre-event buzz to post-show press coverage across Nigeria and the UK.

48hrs
Sold Out
8,000
Capacity
#1
X Nigeria Trend
Covered byPulse NGBBC AfricaCool FMGuardian NG
ALBUM LAUNCH

Damola — 'Lagosian Dreams'

Debut rollout across 14 Nigerian media outlets in 3 weeks.

#2
TurnTable Charts
2.1M
Wk 1 Streams
BRAND DEAL

Tiwa B. × Fenty Beauty Nigeria

10-day influencer campaign across Instagram and TikTok.

4.2M
Reach
890K
Engagements
How We Work

The Cedo Method

A proven six-step framework that turns brand potential into undeniable market presence.

01
Step 1 of 6
Discovery

We get deep into your brand, your sound, your audience, and where you want to be seen.

What this involves
✓Brand audit and competitive landscape mapping
✓Stakeholder interviews and audience profiling
✓Identifying narrative gaps and white-space opportunities
1 / 6
Client Voices

What Our Clients Say

“

“Cedo took my album rollout to a level I didn't think was possible for an independent artist in Nigeria. The press coverage was insane — Pulse, Audiomack, even BBC Africa.”

Damola Adesanya
Recording Artist, Lagos
“

“They secured three major brand deals for me within two months. Not just any brands — the right ones. My audience respected every single partnership.”

Tiwa B.
Content Creator & Influencer, Abuja
“

“Our concert sold out in 48 hours and trended on X for two days straight. Cedo managed every detail of the publicity and delivered beyond expectations.”

Kelechi Okafor
CEO, Afrowave Entertainment
“

“Cedo repositioned our brand from a local favourite into a national conversation. The coverage and credibility they built opened doors we never even pitched.”

Ngozi Eze
Marketing Director, Lagos
The Journal

Insights & Ideas

All articles →
✦
Artist Branding5 min read

Why Nigerian Artists Are Losing Brand Deals to Smaller Names

It's not about follower count anymore. It's about narrative control and media presence that brands can trust.

✦
Digital PR6 min read

How to Make an Album Drop Go Viral in Lagos Before It Hits DSPs

The 72-hour pre-release window is the most underutilised tool in Nigerian music PR right now.

✦
Industry Insight7 min read

The Rise of Entertainment PR in Africa: What's Changing in 2025

As Afrobeats goes global, the demand for professional publicity infrastructure back home is finally catching up.

✦
Event PR4 min read

The 48-Hour Playbook: Making a Lagos Concert Trend Before Show Day

From embargoed press drops to talent-led moments — how the right pre-show narrative turns tickets into a cultural event.

Let's Work Together

Ready to Become
Impossible to Ignore?

Let's craft the visibility strategy that makes your brand the story everyone tells. No generic campaigns — only precision.

hello@cedomgbomo.com